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In this new data driven world the CFOs have to expand their focus and look at different

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sources for insights. They have to govern the process of transforming operational data

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into meaningful operational KPIs and link them to the financial KPIs, and to be successful in doing that

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they need to have a single unified platform where they can bring together financial and operational data, 

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transform these data into financial and operational KPIs and govern the end-to-end process 

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of transforming data into information and information into insights. They need to have a single unified hub of financial and operational information. 

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This concept of pursuing simplification of systems for finance to unification, 

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has been always our product vision. Today we are expanding our product vision and we are bringing

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data management functionality as part of the same platform, where the CFO can manage multiple different finance processes.

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Having this platform available allows the CFO to be in charge of its own data destiny.