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Modernizing finance means to me finance is becoming more automated in their technology, it is moving to a 

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unified platform where they're able to do more processes that they need to do at the same time so running like consolidation, planning

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forecast, regulatory all-in-one so they have one single source of their data that is auditable and it has traceability

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and that they're able to trust and to provide confidence when they do the results and also when they're looking forward for the plans.

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And it also means efficiencies, so they've got to speed up their normal day jobs where you're doing the rigorous data collection, data processing

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so they have time to be strategic which is what their real goal is supposed to be: is to be strategic and to be advising the CEO and

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all their stakeholders, shareholders on best guidance for business decisions of the company. The CFO and the Office of Finance 

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are facing a lot of challenges today meaning that they want them to be more transparent, they want them to be more detailed

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they need to be more forward-looking and they already have forward-looking plans and long-range plans but they need to be at a lower level

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more accurate and they also need to be forecasting more often. So they're getting into the continuous planning, continuous forecasting

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which is only able to be done if you have a system that can match that requirements. 

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They're also facing regulatory challenges, there's new complex regulations where you're going down to a lower level of data as well, going down to the contract 

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level so there's just a lot of data that they need to now capture in their systems and get a hold of data that may have been outside

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in Excel or other systems and now they need to harness that and have that all under their control. Finance transformation platform 

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basically can provide all that for them in one simple solution having the consolidation, the planning, the forecast, the ability to do

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the rolling forecast and now at a deeper level with the analitycal information hub to provide that fully transparency that they need.