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In these last decades non-financial information has become more and more important for business

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I would say that there are two main aspects, two sides of the coin, from one side there is 

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the basic fact that the financial performance is driven by operations and 

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factual things and in this sense non-financial information can be considered the value drivers of financial final result.

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In this respect non-financial information are the so called "lead indicators"

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while financial information are the "lag indicators". Before we have the performance

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based on non-financial information and then we produce financial results.

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For instance the quality you provide to the customer, the time you react to the market, the time to deliver

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your service or product, the way in which you manage your operation and then you monitor it in several ways.

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All these are the facts that produce finally financial results. So managing the value drivers 

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has became in the past decades one of the most important issues for competitive business and in this respect there has been

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a development also in management control systems to integrate non-financial information with traditional financial items.

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The other side of the coin is related to business reporting. Also in business reporting to stakeholders and shareholders

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non-financial information is becoming more and more important in order to understand the business model and the strategy of the business.